top of page
CLIENT
Asana
Sound Design
ROLE
Asana: Audio Logo
Asana brings ease and focus to complex workflows.
Our goal was to design an audio logo that felt as "purposeful, empowering, and approachable" as the brand itself. By layering rich, organic textures with a bright, forward-leaning swell, we created a sonic "exhale" that celebrates the moment collaboration leads to impact.
The audio logo is built around three elements of the brand dna.
Co-Creation
The rolling chime of ideas and collaboration coalescing.
Exhale
Encouraging, rich, and layered textures that feel like the exhale at the end of a successful day.
Progress
A modern and bright swell that leads you into the future.
bottom of page